The rise in the impact of streaming in the education sector and the integration of advanced technologies on streaming platforms to improve video quality are opening gates for numerous opportunities for the market. There are various factors to drive the growth of streaming services like, increase in adoption of cloud-based streaming solutions, an increase in live-streamed content, and a rise in popularity of game streaming services, extensive use of streaming platforms in corporate training as well as the massive growth of online video in developing economies. These streaming platforms deliver various services like shows, videos, music, games, live broadcast, audiobooks, etc. These services are front and center of the new mobile device revolution. Nowadays, streaming reckons on the Internet to stream released as well as live content on various platforms like Netflix, YouTube, Spotify, Amazon Prime, Pandora, Hulu, etc. Smartphones, tablets, and laptops have made access to all the multimedia information very abutting and convenient for everybody. Since the early 1990s the technology started to revolutionize at a thriving rate and people started to rely on the Internet for their mode of entertainment as well as for many facets of their lifestyles. As streaming became more efficient, options for using different technology and devices started to diversify for people to use. The transition of media entertainment from local D2H connection, radios, DVD rentals, to other streaming services has stirred placidly. With the itched influence of media in human lives, the evolution can be evidently seen in humans as well as media itself which gave rise to streaming services. Madhur Bhandarkar is a master storyteller, and we are happy to associate with him and such content driven cinema,” he added.Life has changed dramatically over the past century because of the involvement of media into our lives. It has a very relevant story, and everyone shall identify with it in one way or another as no one is a stranger to pandemic. Gada said his banner Pen Studios is always on the lookout to get associated with great content and talented directors. We at ZEE5 believe in and always strive to bring forth path breaking content which is relatable yet engaging and this film truly encapsulates all that and more,” said Manish Kalra, Chief Business Officer, ZEE5 India. “This film narrates stories of ordinary people from across India and what they went through in the lockdown imposed due to the corona pandemic. “It is an exciting collaboration with Madhur Bhandakar who knows and understands the pulse of the viewers and has a talent to tell stories inspired by true events. The film, which will make its debut on ZEE5, will be produced by Jayantilal Gada of PEN Studios, Bhandarkar Entertainment and Pranav Jain’s PJ Motions Pictures. It will explore the lives of disparate characters - a father-daughter duo who are stuck in different cities during a crucial high point in the daughter’s life a sex worker and the hardships she goes through in her personal and professional life due to the lockdown a migrant worker who barely manages to provide bread and butter for his family and an airhostess who for the first time has some downtime compelling her to introspect. The filmmaker, known for critical hits such as Chandni Bar, Traffic Signal, Corporate and Fashion, has penned the script of India Lockdown with Amit Joshi and Aradhana Sah. This is a film that will resonate with many in some or the other way and I am glad that it will release on ZEE5 and reach out to so many people across the world,” Bhandarkar said in a statement. “‘India Lockdown’ is a product of my observations, and it depicts raw stories of real people across various walks of life. “Lockdown was a tough phase for many as people struggled to make ends meet and that gave seed to a thought to make a film on people affected by the lockdown. The film will feature an ensemble cast of Shweta Basu Prasad, Aahana Kumra, Prateik Babbar, Sai Tamhankar and Prakash Belawadi.
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